Top 10 Abbreviations used in Affiliate Marketing

There are many Abbreviations used in Affiliate Marketing Sites which is hard to understand for beginners. So, Here is the list of top 10 abbreviations used in Affiliate Marketing with their explanation.

CPA (Cost per Acquisition) :

It is also known as "Cost per Action", Cost per conversion or PPA (Pay per Acquisition). This is a digital advertising payment paid by Advertiser for a specified action like Newsletter signup, Sale or Link click.

CPA= Cost per click (CPC) / Conversion Rate

CAC (Customer Acquisition cost :

CAC is the cost Associated in convincing a customer to buy a product of the Particular Advertiser.

CPM (Cost per Mil) :

It is also known as cost per thousand. This payment is done by an advertiser on showing an ad to per 1000 people.

CTR (Click through Rate) :

This measures the number of clicks advertisers receive on their ads per number of impressions.

CTR = Clicks / Impressions

CR (Conversion Rate) :

Conversion rate is the percentage of visitors on your websites that complete the desired goal out of the total number of visitors.

EPC (Earning per Click) :

A metric used to indicate the average earning generated as a result of 100 clicks on an affiliate marketing link or ad. 

PPC (Pay per Click) :

A model of internet marketing in which advertisers pay a fee on each time when their ads are clicked by users.

PPV (Pay per View) :

Here, the publishers pay for viewing their ad on your websites.

PPS (Pay per Sale ) :

This advertising payment is based on the number of sales directly generated by advertisers.

PPL (Pay per Lead) :

Here the affiliates pay is based on qualifying leads as versus actual sales that are made.