Technical Retina

Technical Retina

    • Tuesday, May 8, 2018

    Top 10 Abbreviations used in Affiliate Marketing

    May 08, 2018 0
    Top 10 Abbreviations used in Affiliate Marketing
    There are many Abbreviations used in Affiliate Marketing Sites which is hard to understand for beginners. So, Here is the list of top 10 abbreviations used in Affiliate Marketing with their explanation.

    CPA (Cost per Acquisition) :

    It is also known as "Cost per Action", Cost per conversion or PPA (Pay per Acquisition). This is a digital advertising payment paid by Advertiser for a specified action like Newsletter signup, Sale or Link click.
    CPA= Cost per click (CPC) / Conversion Rate

    CAC (Customer Acquisition cost :

    CAC is the cost Associated in convincing a customer to buy a product of the Particular Advertiser.

    CPM (Cost per Mil) :

    It is also known as cost per thousand. This payment is done by an advertiser on showing an ad to per 1000 people.

    CTR (Click through Rate) :

    This measures the number of clicks advertisers receive on their ads per number of impressions.

    CTR = Clicks / Impressions


    CR (Conversion Rate) :

    Conversion rate is the percentage of visitors on your websites that complete the desired goal out of the total number of visitors.

    EPC (Earning per Click) :

    A metric used to indicate the average earning generated as a result of 100 clicks on an affiliate marketing link or ad. 

    PPC (Pay per Click) :

    A model of internet marketing in which advertisers pay a fee on each time when their ads are clicked by users.

    PPV (Pay per View) :

    Here, the publishers pay for viewing their ad on your websites.

    PPS (Pay per Sale ) :

    This advertising payment is based on the number of sales directly generated by advertisers.

    PPL (Pay per Lead) :

    Here the affiliates pay is based on qualifying leads as versus actual sales that are made.
    Read more »
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    Sunday, May 6, 2018

    Components of Search Engines

    May 06, 2018 0
    Components of Search Engines


    Mainly there are three components of Search Engines :

    i) Web crawler
    ii) Database
    iii) Search Interfaces

    Web crawler:

    A web crawler is a program or automated script which browses the world wide web (i.e WWW)  in an automated manner.
    Note:- Web crawler is also known as Web spider or web Robot.

     How web crawler work:
    Web crawlers make its beginning by crawling the pages of websites. Every time you visits a URL web crawlers record & report all sort of data on the websites.

    The basic Functionality of working of web crawlers are:

    * Seed List
    *Fetching the actual Content
    *Discovery of new URL & Sites
    *Intelligent Crawling
    *Parsing
    *Data Storage

    Database:

    A database is a collection of Data in an organized manner so that it can be easily accessed, managed & Updated.

    Database is of six types:

     *Operational database
    *Personal database
    *Commercial database
    *Distributed database
    *Centralised database
    *End user database

    How Database works ?

                                     This picture is the flowchart of How Database works.

    For more Explanation Read this Blog.............

    Search interfaces:

    User can search through the content of your website through Search interface.

    For more Information About Search Interfaces Read this Book Search engine User Interface Design ........
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    Friday, May 4, 2018

    How to Create & Install Sitemap ?

    May 04, 2018 0
    How to Create & Install Sitemap ?

    What is Sitemap?

    Let's Define Map first:

    A map is the Representation of the relative positions of certain things.

    Can you able to Relate now, What is Sitemap?

    Of course, you will get some Idea.

    Sitemap:- A sitemap is also the Representation of the available web page of your site on search engines & Helps Crawlers to find your Web pages on Search Engines.

    How to create XML Sitemap?

    open this Screaming Frog SEO the window open look this.



     Click On the Download Button.You will get a window like this.


    It detects the System which you are using and gives the Download now option.
    You have to Download the File and open the Application & Application looks like this.


    Now, Copy the URL of your site and paste it on the uppermost gey rectangular box and click on start button.The internal links created like this.

    When 100% is Completed open the Sitemap Window.And, Click on Create XML Sitemap.

    Now a Pop-up window will come. And it looks like this.




    If you want to Add an image you have to tick that box and write your picture code on the Bottom white Rectangular box.
    To translate your site in different languages according to the different location you have to tick that white box and click Next Button.

     Now, You a window will open & you have to click on save Button
    then, your Sitemap XML file will get saved in your Rom.

    Where to paste the Sitemap Code?

    If you have Google search console account then just open it.
    And open Crawl section.


    Click on sitemap button. And a window appears like this.

     Click on Add sitemap Button & Pop-Up window comes like this.

    Copy your Code from XML Saved File and Paste the code in the white rectangular box.
                                        Click Submit Button.
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    What are Google Algorithm ?

    May 04, 2018 0
    What are Google Algorithm ?
    Before Knowing about Google Algorithm, We have to know :


    what is Algorithm?

    The algorithm is basically a problem-solving Procedure based on conducting a sequence of Specified actions.

                                                or,


    It is a process of obtaining a required output for any legitimate input in a finite amount of time.

    So, From this Definition, I hope you got some idea about Algorithm in Computer Science.

    Where Algorithm is Used in Daily life?

    * Everytime when you use ATM.
    *When you book Online tickets.
    *In Elevator.
    *In Mobile phones.
    * Every time when you search Something On Search Engines.
    *And, Many More.................................

    What is Google Algorithm?

    In My free time, Let say I am searching for "Best Rating Movies", See what other Keywords I got.
    Have you Even Wonder?
    How Google Shows all Related Keywords?
    So, You Don't need to be Surprised.Because Google works on Algorithm.And, I defined In 1st Heading, What is Algorithm?
    Read out 2nd Definition & Relate that with this Situation.

    Now, Question Arises How Google Decides which results to Show you?

    Google has a very complex Algorithm which is getting updated Regularly & Google uses crawling & indexing to know what you are searching and what to show you.

    What is the Role of crawling?

    Crawlers look at web pages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those web pages back to Google’s servers.

    what is the role of indexing?

    When crawlers find a webpage, our systems render the content of the page, just as a browser does. We take note of key signals — from keywords to website freshness — and we keep track of it all in the Search index.

    Simple Examples of Algorithmic Flowchart :
    Read more »
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    What is SEO ?

    May 04, 2018 0
    What is SEO ?
    SEO (Search Engine Optimization)  now became a trending topic on the internet, everybody needs to know about it.


    Why SEO Topic is trending now a days?

    SEO deals with improving the 'Organic' or 'Natural' results that a search engine generates for one's websites or web pages.
    For Internet Marketing or Internet work, SEO  Knowledge is the must.Without SEO you can't Get a Good Traffic & Good Trending keywords or Many other Kinds of Stuff which we will discuss later in other section.

    What is SEO?

    SEO is the process of getting traffic from the organic, editorial & Natural Search Results.
                                                      or,
    You can say, It is the process of getting the online visibility of your Websites or Blog pages on the Web Browser.
    It also Improves your Search Engine Rankings.

    What are Organic results?

    The results which are not optimized for paying the Search engines & it is done in ad-based optimization to get paid or sponsored results which involve the different set of strategies, as well as payment.

    How It Works?

    It has Two main Functions :


    i) Crawling:- Crawling is a term Used by Google or other Search Engines & is used to fetch Pages or Web sites.
    Simply, You can Say Crawling is a Googlebot.

    ii) Indexing:-  Indexing is the process of the information Gathering by the Googlebot from its Crawling or Spidering Activities.

    At first, we have to Know:
    * On page Search Engine Optimization:- It is Mainly a type of Technical Setup.Where you have to focus on Quality of Your Code, Textual & Visual Content and User-Friendliness Of Your site.

    * Off-Page Search Engine Optimization:- It is basically of getting Social Media Attention, Creating Backlinks, like links from other web pages or other Optimizing Stuff Outside of your own Website.


    * Content:- If You Search this word in Dictionary it means "A state of Satisfaction" . And, The online world is also Searching For the same. 
    Content Means The information & Experience that are Directed Towards Audience in a formal or informal way.
    So, You have to Write a beautiful Content.

    *Keyword Researching:- This is the Main factor in getting more traffic or Optimization of Your Web page or Sites. Here you can search Trending Keyword Keyword Tool.


    I hope you got the working Process of SEO.

    Periodic Table Of SEO Success Factors:


    If you face difficulty in getting the small words kindly Download the Pdf 


                                 I hope Your basics About SEO have been cleared Here.



                                                              Thank You
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